Geospatial Analysis and GIS Mapping
Combines location and area characteristics to examine distances to services and differences in reach between areas. Align map design and aggregation units with the question. [1] [2]
- Difficulty
- Intermediate
- Cost
- Low
- Duration
- Planning example, not a universal standard duration: a few days–3 weeks, including data preparation, geocoding and visualization
How it works at a glance
When comparing areas, distinguish counts, population-based rates and density per area. Choose choropleth maps, proportional symbols or other displays appropriate to the quantities compared, and specify denominators, dates and classifications. [1]
Detailed location data risk identifying individuals. Consider necessary precision and publication units, and do not infer conditions of small or hard-to-reach groups solely from area averages. [2]
- Define spatial questions
- Prepare location data
- Overlay base maps and characteristics
- Analyze catchments, distance and density
- Examine disparities and hypotheses
- Explain map interpretation and limitations
When to use it and when it is unsuitable
When to use it
- When examining the distribution of service users, facilities, support centers or community resources
- When evaluating area differences or places not reached
- When examining spatial bias in local government, health, education, disaster prevention or community welfare programs
- When visually communicating geographical issues to decision-makers
When it is unsuitable
- When location data are absent and area differences are irrelevant to evaluation questions
- When arrangements to protect and aggregate detailed personal addresses safely are unavailable
Participants, roles, and deliverables
Participants and roles
Evaluators, GIS or data staff, field managers and personal information managers. Basic QGIS or similar skills are useful.
Main deliverables
- Service reach map
- Area use rate and resource allocation analysis
- Unreached areas and possible improvements
Implementation steps
- Define spatial questionsClarify questions for maps, such as where disparities exist, who lives far away and whether resource allocation is appropriate.
- Prepare location dataStandardize addresses, coordinates, area codes and facility names. Minimize personal information and consider aggregation units.
- Overlay base maps and characteristicsOverlay contextual data needed for interpretation, including administrative boundaries, population, income, aging rates, transport and facilities.
- Analyze catchments, distance and densityExamine distances from facilities, catchments by walking, car or public transport, service user density and area-specific use rates.
- Examine disparities and hypothesesConsider whether gaps and hotspots relate to demand, supply, communications, transport or eligibility requirements.
- Explain map interpretation and limitationsNote aggregation units, missingness, estimates and disclosure protection impacts. Do not infer causation from a map alone.
Strengths and limitations
Strengths
- Intuitively shows geographical disparities and gaps in reach.
- Useful for improving resource placement and outreach areas.
- Integrates administrative, facility and survey data.
- Often easier for stakeholders to understand than numerical tables in reports or briefings.
Limitations
- Results vary substantially with location accuracy and aggregation units.
- Maps show correlations or distributions, not direct proof of causes.
- Personal information and small-area data require careful disclosure protection.
Common pitfalls
- Producing an attractive map without answering evaluation questions
- Do not confuse counts with population-based reach rates. Choose counts, rates or density according to the purpose, and specify denominators and coverage.
- Creating re-identification risks by displaying detailed personal addresses
Conditions of use and evidence
Map consultation counts and use rates
A fictional illustrative example with invented eligible and user populations for 2 districts.
Scroll horizontally to view the table
| District | Eligible population / service users | Use rate |
|---|---|---|
| District A | 1,000 people / 100 people | 10% |
| District B | 200 people / 40 people | 20% |
Common errors in judgment
Assuming areas with more cases have better access
How to revise
Also check eligible populations, needs and transport conditions.
ReasonA larger population alone can increase counts.
Publishing address points directly
How to revise
Define aggregation and disclosure protection units first.
ReasonSupport use and characteristics may become linked to individuals.
References and checked sections
- Normalization for choropleth mapsHeather Smith/Esri · 2025
- Section consulted
- Video #1: Choropleth maps versus graduated symbols; Video #2; Video #3
- How it relates to the text
- Distinguish map counts from rates and consider identification risks from publishing location data.
- Technical Note on the inclusion of hard-to-reach populations and children in evaluationsSofiya Yuvshanova/UNICEF ECARO · 2025
- Section consulted
- Executive summary; Table 2: Dimensions of equity-focused evaluations
- How it relates to the text
- Distinguish map counts from rates and consider identification risks from publishing location data.
Editorial and checking information
How to cite this page
Change history
- — Checked sources for definitions and applicability conditions, and added fictional examples, reasons for judgments and examples for every worksheet field. Revised unverified claims about history and adoption. Also reviewed existing procedures and cautions, and adjusted fixed participant counts and thresholds and generalizations about institutions.


