Most Significant Change
Collects stories of change, selects those considered important with reasons, and enables stakeholder learning. Selection and feedback are essential stages. [1]
- Difficulty
- Intermediate
- Cost
- Medium
- Duration
- Illustrative estimate, adjusted to scale and staffing: 1–2 weeks collecting stories plus half a day–1 day for selection meetings, repeated in cycles
How it works at a glance
MSC records changes experienced by participants or field staff and why they consider them important. Stakeholders compare stories and discuss what they regard as valuable change. [1]
Record selection reasons, return them to storytellers and check facts where needed. Stories do not establish average change or prevalence among everyone; they support learning about differing values and pathways of change. [1]
When to use it and when it is unsuitable
When to use it
- When exploring unanticipated changes or unintended influences on a program
- When beneficiaries, implementers and funders want to discuss and align what they value in outcomes
- When recording behavioral, attitudinal or relationship changes not fully captured by quantitative indicators
- When actively involving field staff and beneficiaries in monitoring
When it is unsuitable
- When regulators or funders demand strict accountability using measurable indicators
- When exceptionally busy field staff have no time to collect and communicate stories
Participants, roles, and deliverables
Participants and roles
Beneficiaries and community members as storytellers; field staff collecting and selecting at the first level; program managers and senior decision-makers selecting at higher levels. Use 2–4 levels according to organizational scale.
Main deliverables
- Story collection by domain
- Selected stories and reasons at each level
- Learning summary for each cycle
Implementation steps
- Define domains of changeAgree with stakeholders which domains of change to discuss. Leave room to record unexpected changes outside these domains.
- Prepare story forms and trainingInclude the standard question “What was the most significant change you witnessed during the reporting period, and why was it significant?” Train field staff on collection purposes, recording methods and ethical considerations such as anonymization.
- Collect stories in the fieldField staff regularly interview beneficiaries and community members, for example monthly, and record stories by domain. Encourage inclusion of who did what, what changed and why it matters.
- First-level selection meeting: field teamDiscuss which collected stories are most significant and record choices, reasons and differing views. Adapt selection counts and levels to intended use.
- Selection and discussion at higher levelsPass field-selected stories to program managers and then decision-makers, repeating selection and recording reasons at each level. Differences in reasons reveal differences in values.
- Provide feedback and inform the next cycleReturn choices and reasons to storytellers and stakeholders. Check important facts as needed, retain unselected experiences, and use them in subsequent collection and improvement.
Strengths and limitations
Strengths
- Discovers unintended outcomes and secondary changes not specified in advance.
- Makes organizational values about outcomes explicit through selection.
- Enables field staff to participate actively in evaluation and contributes to motivation.
- Provides an organizational mechanism to accumulate and share qualitative evidence.
Limitations
- Stories are vulnerable to conscious or unconscious selection bias; easily told success stories tend to dominate.
- Cannot demonstrate causal attribution, whether changes resulted from the program.
- Significant change stories alone do not reveal how many people in the population experienced change. Combine other information where needed.
- Managing cycles across domains and levels is costly.
Common pitfalls
- Often confused with the most important success story. Without explicitly including failures and unexpected adverse effects, only success stories accumulate.
- Omitting feedback eliminates field learning and reduces the process to mere reporting.
- Recording only selected stories without reasons loses the greatest value of the dialogue.
Conditions of use and evidence
- Go beyond collecting stories to record selection reasons, provide feedback to storytellers and verify content. [1]
Select changes considered important in the community space
A fictional illustrative example. Participants in a youth community space recount a month's experiences, and the operations team discusses significant changes.
Scroll horizontally to view the table
| Storyteller: role / characteristics | Change: what changed? | Background and process of change | Why did this feel most significant? |
|---|---|---|---|
| Participant A | Realized it was acceptable to stay without speaking | Staff did not demand speech and offered a quiet seat. | Could stay without forcing themselves to fit in with others |
| Participant B | Found it difficult to decline invitations | Was asked to respond to weekly invitations | Realized the space could also feel burdensome |
Common errors in judgment
Assuming collecting moving success stories constitutes MSC
How to revise
Plan selection dialogue, reasons and feedback.
ReasonThe central process is learning what is valued.
Treating 1 story as outcomes for all participants
How to revise
Specify the storyteller's experience and scope of selection.
ReasonThis sampling does not guarantee representativeness.
References and checked sections
- Most significant changeBetterEvaluation
- Section consulted
- Overview; Steps 4–7
- How it relates to the text
- Go beyond collecting stories to record selection reasons, provide feedback to storytellers and verify content.
Editorial and checking information
How to cite this page
Change history
- — Updated explanations to correspond with sources, and added method-specific fictional worksheet examples, judgment examples and revision history.


